The awareness of the amazing roles of dietary supplements has given a major boost to their use. Not only in Pakistan, but also globally dietary supplement market has been growing at an exponential rate.

Over the past few decades, health and wellness care departments are doing a great job in this regard. Also, with the increasing influence of international trends, Pakistan’s dietary supplement industry is contributing remarkably to the country’s economy.

If you are interested to know their current statistics and growth projections in Pakistan, don’t worry. Just read the upcoming segment of this article. It will explore both aspects along with their driving factors.

Current Market Overview of Dietary Supplement Statistics:

The dietary supplement market in Pakistan was valued at about USD 1.50 billion in 2023. Till the end of 2024, there was a great boost in these stats. As of 2025, this market is valued at nearly USD 800 million.

The annual growth rates are predicted around 8 to 10%. This increase in growth trajectory indicates how consumers are changing their old school of thought and turning to their health and wellness preferences. Well, an increase in the curative measures points out positive outcomes in all businesses dealing with dietary supplements.    

Popular Categories of Dietary Supplements in Pakistan:

Below are some major categories of dietary supplements that are experiencing a great market share in Pakistan:

1. Multivitamins and Minerals:

Women, children, and the elderly are becoming aware of the importance of minerals and multivitamins. They not only promote well-being but also support necessary bodily functions. That is why they nearly account for 40% of the market share in Pakistan. This indicates that wide demographic areas are spending a part of their earnings on these health-boosting products.

2. Supplements that Help in Weight Management:

Obesity is a major problem that can give birth to serious diseases. Thus, wellness and healthcare programs are continuously alerting people to stay fit. For this, the role of dietary supplements is appreciable. This leads to more demands for such supplements that directly help people maintain ideal weights. According to a survey, their use is more in urban areas of Pakistan.  

3. Natural and Herbal Supplements:

Pakistan is an agricultural country. Its land is full of useful herbs and natural substances that support healthy life. That is why herbal medicines hold great importance here. Supplements made through the processing of natural sources are significantly gaining traction in the market. Morinaga and turmeric are the most common examples in this regard.

4. Proteinaceous Nutritional Supplements:

Young adults and fitness enthusiasts are increasingly consuming protein and sports nutrition supplements. Supplement industries in Karachi, Islamabad, and Lahore are recording amazing market share of these supplements. The reason is these metropolitan cities contain a large number of sports enthusiasts and fitness-conscious segments. 

Key Factors Affecting Growth:

What gives a surge to market size of dietary supplement in pakistan? To know its answer, consider the following key drivers of growth.

1. The increasing awareness of health in all areas of Pakistan leads to more demand for dietary supplements. People become conscious of their health after facing chronic diseases like obesity, hypertension, and diabetes. They find these supplements a way to bridge increasing nutritional gaps and avoid illness.
2. Urbanization has imposed a great change to the living styles of people. They are switching more to pre-processed foods for the sake of convenience. Moreover, their irregular eating habits also deprive them of necessary nutrients. This creates a need for supplemental nutrition in Pakistan.
3. In Pakistan, there is an increased trend of e-commerce platforms. People continuously use such sites in their routines. Thus, accessing dietary supplements without striving hard is no longer an issue. Even the remote areas can easily access these supplements while staying at their places.
4. The Government of Pakistan is also focusing on the direct use of dietary supplements for improving health. This gives a major boost to the dietary supplement industries in Pakistan.
5. The growing middle-class segment of Pakistan has become aware of the importance of spending their earnings on these health-related products.

Future Growth Projections:

In Pakistan, the dietary supplement market is expected to shine. It is predicted that it will rise to USD 2.78 billion by 2030. Key trends that will contribute to this upward trajectory include:

1. Increased Focus on Herbal Products.
2. Widespread Future of E-commerce.
3. Innovative Product Offerings.
4. Working closely with Healthcare Professionals.

Challenges Faced by Dietary Supplement Industry:

No doubt, the growth in the market size of the dietary supplement industry is considerable. Still, like every business it has to face challenges. These include:

1. Lack of Regulation leading to undermining consumer trust.
2. High prices keep them out of range for a large segment of the population of Pakistan.
3. More reliance on international brands for their production. 

Overcoming these challenges is important to streamline operations in Pakistan. This guarantees brighter future outcomes.

Final Thoughts:

The dietary supplement market trend in Pakistan is experiencing substantial growth. This is due to the increasing awareness of health importance and urbanization. Also, the advancements in the e-commerce world give it a great boost to its sales.

The future growth projections are expected to increase at the rate of 8 to 10% every year. However, some challenges need to be overcome to meet the predictable outcomes. These include affordability issues and regulatory gaps.

Grabbing dietary supplements is essential for those who want to live healthy lives. Collaborate with Jarrett Pharma now to order yours. This company offers the best dietary supplement in pakistan.